it's like an image in a dream. not quite real, but like something you could reach out and grab at the same time. because of the shallow focus, it gives the impression of the lettering not actually being on a page, just... existing near it.
The key is fun, where did you get that? Speaking of fairytales, I've watched Disney's Brave the other day and I can only recommend it, it's beautiful and funny and I think you'd love the point the story is making at the end.